Built a world women wanted to save and share, driving consistent growth through editorial storytelling and lifestyle-anchored content.

Built a lifestyle-led direction for the brand to shift the focus from product shots to a world women actually wanted to belong to. The aim was to make the watches feel lived in, personal and tied to identity.

By anchoring the pieces inside styling, mood and everyday aesthetic cues, the brand grew through genuine connection, stronger saves and shares, and a clearer sense of who the product was for.